Before you embark on any SEO campaign you should request a technical audit of your current website. If the search engines can't find the key pages within your website then there's no point in paying hundreds of pounds for somebody to optimise your website.
An SEO technical audit will highlight any potential issues from duplicate content to problematic URLs and missing sitemaps.
With a full technical audit in hand you'll then be able to fix any major problems which will help to kick start your SEO campaign.
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